Sarah “Tingting” Shu


Sarah Shu is known as “Tingting Shu” (Chinese: 舒婷婷), our Cosmetic Regulatory Compliance Director, founded ZMUni cosmetics in 2018. She is a graduate of the Chinese Academy of Sciences with a master’s degree in lake biology and ecology. She has over 8 years’ experience in the field of cosmetic regulatory compliance and is highly experienced in helping clients with compliance for a wide range of cosmetic products including childrens’ cosmetics, and adult general and special cosmetics.


ZMUni Chinese Cosmetic Regulation Compliance Centre provides market admittance and compliance services for cosmetics, disinfectants, oral care and other products. We also do one-stop compliance solutions for general trade imports.


We have been working with over a thousand customers to successfully bring more than 10,000 different cosmetic products to market. We are particularly proud that our pass rate is 98%, which is way above the industry standard.


We have been helping Chinese, Japanese, Korean cosmetic brands and manufacturers to import to the Chinese market. And we have established a business model, which can complete the whole process of overseas brand incubation, product development, design, production, overseas sales and the import of goods into the Chinese market according to the needs of brand owners.



ZMUni Chinese Cosmetic Regulation Compliance Centre 中贸合规中

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In 2021 the Chinese “National Medical Products Administration (NMPA)” introduced a number of new regulations and requirements for organizations ZMUni looking to import cosmetics into China. These rules were implemented from 1 May 2021
The new regulations laws change the notification and registration requirements for cosmetics brands and products entering the Chinese market.
ZMUni has been helping over a thousand customers to successfully navigate their way through Chinese import regulations bringing over 10,000 products into China.

You are invited to join ZMUni’s Webinar where we will discuss how we can help you enter the Chinese market quickly and effectively.

Webinar Time

8:00 PM – Hong Kong (China)
1:00 PM – London (United Kingdom)
8:00 AM – New York City (United States)

Register for the Webinar >


  1. China’s New IECIC 2021
  2. Efficacy Claim Evaluation
  3. Animal Testing Exemption
  4. Cosmetic Filling Procedures
  5. Q&A

Target Audience

Cosmetic brand owners, and product managers who are interested in the Chinese market.


Luna Li – Regulatory Compliance and Marketing Manager

Can’t make a live session?

Register now and we will send you a complimentary recording of the event.

For more information, please contact:

Tel: (+86) 571 8659 2517

Email: info@zmunicom

Please join us for ZMUni’s Tutorial Webinar “Cosmetic Registration & Notification in China”! We’ll be covering the New IECIC 2021, Evaluation of Efficacies, the Chinese NMPA’s new law Animal Testing Exemption, and Cosmetic Filing Procedures in China for international trading cosmetic products.

We looking forward to seeing you!