China Announces Hainan Customs Closure, Marking a New Era for Global Brands
On July 23, 2025, China announced that the full customs closure of the Hainan Free Trade Port will take effect on December 18, 2025. This marks a key step in China's reform agenda, establishing Hainan as a customs-supervised free trade zone with zero tariffs, simplified import procedures, and global-standard investment rules. For international brands in cosmetics, personal care, food, and other FMCG sectors, Hainan is becoming a strategic gateway into China, offering preferential tax policies, supply chain flexibility, and streamlined regulatory access. What Is "Customs Closure"? Over the past decade, China has pursued a more targeted, rules-based trade policy, with the