导航菜单
China remains the world's largest cosmetics consumer market. In 2025, the industry's total market value exceeded RMB 1.1 trillion (approx. USD 150 billion) for the first time.[1]
China's overall consumer market also continued to grow. Total retail sales of consumer goods reached RMB 50.1 trillion (approx. USD 7 trillion) in 2025, up 3.7% year-on-year. Cosmetics retail sales grew 5.1%, outperforming the overall consumption growth rate and highlighting the sector's continued resilience.[2]
In international trade, China's cosmetics import and export value reached USD 24 billion in 2025, representing a 2.2% year-on-year increase.[3] Although cosmetics imports are still in an adjustment phase, the decline has narrowed significantly, indicating a gradual stabilization of the market.
From a regulatory standpoint, China has continued to refine its cosmetics regulatory system, with a stronger focus on risk-based supervision and full lifecycle management. As the country enters the 15th Five-Year Plan period (2026-2030), this approach is expected to further strengthen, supporting both product safety and industry innovation.
Alongside national efforts to stimulate consumption, local governments across China are increasingly introducing policies to attract international brands and facilitate market entry.
For instance, Shanghai's "First Launch Economy" policy streamlines inspection procedures and regulatory processes for products making their global or regional debut in China.[4] In addition, many cities provide industry support programs, financial incentives, and supply-chain resources to encourage international brands to establish local operations.
Companies have to consider factors such as entry location, local partnerships, and available policy support to optimize their China market entry strategies. Leveraging these regional policies can help improve operational efficiency and lower initial market entry costs.
ZMUni Compliance Centre is a global compliance service provider based in China, supporting companies in the cosmetics, food, and ingredient industries with regulatory and market access solutions.
Our team has extensive experience navigating China's cosmetic regulatory framework and has supported more than 2,000 global cosmetic brands, helping over 10,000 products successfully complete registration/notification in the Chinese market.
Our China cosmetics compliance services include:
Responsible Person (RP) services for imported cosmetics in China
Product registration and notification with the NMPA
Electronic labeling and compliance review
Formula and packaging compliance review
Advertising & Live-streaming compliance
Customs clearance support for imported cosmetics
In certain regions of China, we can also assist overseas brands in evaluating and applying for applicable subsidies and incentive programs during the product registration process.
By combining regulatory expertise with local industry resources, we help international brands accelerate market entry, improve project efficiency, and reduce initial operational costs.
Companies interested in learning more about relevant policy support programs are welcome to contact us at info@zmuni.com.
• 2026 Compliance Outlook for Cosmetic Products in China — 4:00–4:30 PM
• 2026 Compliance Outlook for Cosmetic Ingredients in China — 4:30–5:00 PM
• 2026 Compliance Outlook for Cosmetic Products in China — 2:00–2:30 PM
*Time Zone: Beijing Time (GMT+8)
References / Sources
[1] Source: China Association of Fragrance, Flavor and Cosmetic Industries (CAFFCI)
[2] Source: National Bureau of Statistics of China (NBS)
[3] Source: China Chamber of Commerce for Import & Export of Medicines & Health Products (CCCMHPIE)
[4] Source: China Securities Journal, "First-Launch Economy Drives New Consumer Growth"
