导航菜单
South Korea's cosmetics industry continues to show strong global growth, with K-beauty brands gaining increasing recognition worldwide. In 2025, China became the second-largest export market for Korean cosmetics, with exports reaching approximately USD 2 billion, reflecting strong demand for innovative skincare and beauty products.
With extensive experience supporting Korean cosmetics brands, ZMUni helps K-beauty companies navigate China's regulatory landscape and achieve compliant market entry. In the first half of 2026, we supported a diverse portfolio of Korean brands, from globally recognized names to emerging beauty innovators and professional skincare companies, delivering tailored regulatory solutions for their China expansion.
⚪️ Beauty of Joseon
ZMUni successfully supported Beauty of Joseon in completing the China cosmetics notification process for six products, with all products approved upon the first submission, including creams, moisturizing serums, cleansing balms, and toners.
Beauty of Joseon is a renowned Korean skincare brand inspired by the beauty wisdom of the Joseon Dynasty. The brand combines traditional Korean herbal ingredients with modern skincare science to provide gentle yet effective solutions for various skin concerns.
⚪️ Espoir
ZMUni supported Espoir in achieving a milestone as the first Korean cosmetics brand to implement electronic labeling in China.
Espoir is a professional makeup brand under Amorepacific Group, one of South Korea's leading beauty companies. Inspired by the French word "hope," the brand offers innovative makeup solutions, including base makeup, color cosmetics, and fragrance products, combining professional expertise with trend-focused beauty concepts.
⚪️ Dear Dahlia
ZMUni supported Dear Dahlia in completing the domestic responsible person change for 40 products within three weeks, covering the full process from document preparation and submission to final approval.
Founded in 2017, Dear Dahlia is a Korean clean beauty makeup brand inspired by the dahlia flower, symbolizing individuality and unique beauty.
⚪️ Heart Percent
With ZMUni's support, four Heart Percent lip liner products successfully completed China notification upon the initial submission.
Heart Percent is a Korean makeup brand focused on mood-driven beauty and self-expression. Through its "Mood Facets" concept, the brand explores how different emotions and personalities can be expressed through makeup.
⚪️ LILYEVE
Six LILYEVE products, including shampoo, scalp serum, and repair hair masks, successfully completed China notification upon the initial submission with ZMUni's support.
LILYEVE is a Korean professional scalp care brand specializing in hair and scalp solutions. The brand focuses on professional hair and scalp care solutions and has expanded its presence through various international channels.
⚪️ Genoss
ZMUni helped Genoss successfully complete China cosmetics notification for four products upon the initial submission, including serums and oil-control exfoliating pads.
Founded in 2004, Genoss is a South Korean company specializing in medical devices and aesthetic solutions. Its beauty portfolio includes professional aesthetic brands such as MONALISA® and Sirifill®.
⚪️ SANTE
ZMUni supported SANTE in successfully completing China cosmetics notification for 10 products.
SANTE is a Korean professional aesthetic skincare brand specializing in advanced skincare solutions for aesthetic clinics and beauty salons. Its product portfolio includes the Chamomile Blue Blood Series for dry skin care.
With extensive experience supporting Korean cosmetics brands, ZMUni provides regulatory solutions to help brands navigate China's cosmetics requirements, including product notification and registration, responsible person services, ingredient compliance, and labeling review.
For brands exploring China market opportunities, we also share insights on market entry strategies and local support opportunities, including how imported cosmetics can benefit from China's regional policy incentives.
Learn more: Leveraging China's Local Policy Incentives: How Imported Cosmetics Can Benefit
