On January 17, 2024, the concurrent forum of COSME TOKYO 2024, organized by JBC (Japan Buyers Community) in collaboration with COSME Week, successfully concluded in Tokyo, Japan. The forum focused on addressing the challenges and pain points faced by small and medium-sized Japanese brands when entering the Chinese market while seeking feasible solutions. It provided brands and industry professionals with an opportunity for in-depth exchanges to navigate the complexities of entering the Chinese market.
Ms. Susie Shao, Business Director of ZMUni Compliance Center, was invited as a guest speaker to deliver a keynote speech titled "Navigating the New Changes in Chinese Laws and Regulations in 2024: How Overseas Brands Can Mitigate Risks?"
During her speech, she provided valuable insights to Japanese cosmetic and food brands, helping them better understand the evolving Chinese legal and regulatory landscape. Ms. Shao also shared numerous practical professional advice to assist brands in mitigating risks.
Through our participation in this forum, we aim to provide smoother assistance to an increasing number of high-quality small and medium-sized Japanese brands as they explore opportunities in the Chinese market.